Be there.

Allan Thompson, Associate Director - School of Journalism and Communication, Journalism Program Head and my former professor

Be there.” That was the main offering from my first-year journalism professor, Allan Thompson. To be successful in the media landscape you have to be there - whether that means that you are physically where the story is, or whether you are in tune with what's next. Now, while this is advice he gives to all first-years during orientation and has become somewhat of a meme in the program, it is advice that I take seriously.

This is how I interpret it: you need to know where new and traditional media are going, you need to pay attention, and you must be ready to use these mediums to the best of your abilities.

For the most part, I have been working on the side of the journalist. I've sifted through social media or press release sites and took note of my surroundings in hopes of finding my latest story. I allowed the bright light of my computer to burn into my eyes while I researched all possible sources, angles and information on the subject of my piece. I've made phone calls and sent out emails in hopes of nailing down big names by being persistent with assistants or public relations officers. 

Then, of course, there are the more stereotypical aspects of a journalist’s job: the interviewing, taking audio and videos, the sitting down and building the story, the relentless editing, and the meeting of your deadline. 

However, I believe that these skills are easily transferable to public relations and advertising: they both include researching, communicating, and storytelling. Both involve being in the trenches of social media, newspapers, and out-of-home pieces to see what opportunities can be seized. Both involve talking on the phone, emailing up a storm, and trying your best to connect with people so whatever narrative you choose to follow can be as clear, concise and interesting as possible. 

On this website, I have included journalism samples of what I consider to be some of my strongest work. These include a piece published in the Ottawa Citizen that began with a question: why do our Supreme Court Justices wear clothing similar to a famous man that delivers presents over the Holidays? I've also included two pieces published in Carleton's own publication, Capital Current. These offerings include a podcast I helped create called "Scrappy Meal", which covers a McDonald’s in Ottawa known for it’s surreal experiences varying from raccoon appearances to threats on people’s lives - including on my own as I attempted to eat a Snack Wrap. There's also a historical piece on one of Ottawa’s neighbourhood’s, Vanier, and how locals went about celebrating its 50th anniversary. I’ve also included previously unpublished longform work that I put a lot of emotion and a lot of tears into. 

For my public relations samples, I've included posts where I was thrilled with their engagement, and pieces that I led the writing on I am most proud of. 

Check them all out!

My Journalism Works

From Eastview to Vanier: Community celebrates 50th year

In 1969, the neighbourhood of Eastview changed its name. Fifty years later the community is celebrating the places and people that make up Vanier. Check out the podcast, interact with all of Vanier’s mother tongues, and learn about the neighbourhood’s history with a timeline of the area. Vanier’s diversity is best shown through its languages. Check out this interactive graphic on all of the community’s mother tongues according to the 2016 Census. See how three small communities turned into th

Supreme Court of Canada should ditch the fur on ceremonial robes: activists

Two animal rights advocates say that the use of the fur is inhumane and out of touch, given that it does not serve a practical or necessary purpose. We apologize, but this video has failed to load. tap here to see other videos from our team. Try refreshing your browser, or Supreme Court of Canada should ditch the fur on ceremonial robes: activists The rejection of fur in ceremonial garments has intensified after Queen Elizabeth, a stickler for tradition, announced recently she is moving into m

Gucci's Metaverse: What Exactly Is It?

Gucci’s Metaverse: What Exactly Is It? Embracing the future while continuing quality production of the past. This is what Gucci has been known for, and how they continue to hold position as one of the most current luxury brands on the planet. Previously, this meant creating or recognizing trends that set the pace for all. Now, it means venturing into the metaverse to dominate the ever-evolving virtual world. Just this week, Gucci opened its own town on Roblox, featuring exhibition spaces, minig

Scrappy meal: Notorious Rideau Street McDonald's ends 24-hour opening

Nestled in the heart of downtown Ottawa is a McDonald’s, notorious as the home for fights, disorderly functions and bizarre incidents. As reported by various media outlets, the location has ended its 24-hour-a-day operation. Capital Current podcast producers Herman Wong, Lauren Hollis and Cindy Hoang tell the story of 99 Rideau St., where a cramped restaurant highlights issues that go beyond a long wait for burgers. • Reddit AMA (Ask Me Anything) featuring McDonald’s manager

Ottawa's new short-term rental managers could be shut down under new rules

With new regulations for short-term rentals coming to Ottawa, the advocacy group Fairbnb.ca is predicting more than 1,000 homes could return to the long-term rental market, potentially helping to alleviate the city’s very tight vacancy rate. For example, the city has a vacancy rate of only 1.4 per cent for one-bedroom units, according to a report from the Canada Housing and Mortgage Corporation. Meanwhile, as of Nov. 17, more than 3,200 listings of Ottawa houses, apartments or rooms were liste

Celebrate Easter, Italian-style

While Christmas is the foremost holiday celebrated in Italy, Easter is easily the second. It’s a holiday that’s much more traditional than its Canadian counterpart, with processions and church services happening across the country. It is also a time to surround yourself with those you love, inspiring an Italian proverb that says “Natale con i tuoi e Pasqua con chi vuoi”- or “Spend Christmas with family and Easter with whomever you like.” This sentiment is most exemplified by Pasquetta, which tr

'Democratizing' zero waste: Can waste-free living be for everyone?

Avocados, honey and lavender oil are among the natural, non-toxic ingredients laid out on a counter of NU Grocery’s new location in Old Ottawa East. One thing is missing: the plastic packaging such items would usually be wrapped in. The idea is to have “zero waste” left from the purchase of these products. About 30 zero-waste enthusiasts gather in the store, their reusable glass mason jars clinking in their canvas tote bags. On a wall is a tidy display of plastic-free items such as bamboo toot

My Public Relations Works